A bigger world for beekeepers, farmers and their organisations.
Becoming visible. Finding each other. Choosing for yourself. Growing together.
Pollinity doesn't create the match. Pollinity builds the infrastructure in which farmers, beekeepers, associations and transport companies find each other.
Building the future of pollination together
Much of what grows in our fields, orchards and greenhouses starts with something small: pollination — and bees play a key role in it.
Yet the world of pollination still relies heavily on local contacts and word of mouth. Many beekeepers are barely visible outside their own area, and farmers often know only a fraction of the beekeepers offering their services.
Pollinity offers one central digital environment where beekeepers and farmers make themselves visible to a much wider audience — so parties who'd never meet through their existing network can find each other after all.
Pollinity wants to change that.
When pollination is worth thousands of kilometres
California's almond industry shows just how valuable professional pollination can be. During the crop's short bloom window, enormous numbers of strong bee colonies are needed all at once. Without enough bees, fewer flowers are effectively pollinated, fewer almonds develop, and the grower's yield comes under pressure.
That's why bee colonies are trucked in from across the United States every year. Distances of more than 1,600 kilometres are common, and some beekeepers travel over 3,200 kilometres for the almond pollination.
The reason is simple: for the grower, the value of good pollination often far outweighs the cost and distance of getting the bees there.
That's exactly the principle behind Pollinity: growing the world in which farmers, beekeepers and transporters can find each other, so available pollination capacity is no longer limited to the local network.
Pollinity doesn't choose who works with whom: participants stay in control, review the offer or need, and decide for themselves whether and under what conditions they collaborate.
From a local network to a much bigger market
The pollination market today is still highly fragmented. A farmer knows a beekeeper. A beekeeper knows a number of farmers. An association has its own network. Arrangements are made by phone, message or in person, and it's often hard to become visible outside that existing network.
That doesn't mean supply and demand are lacking. It mainly means parties can't always see each other. Pollinity makes that world bigger: a beekeeper can present their services to farmers outside their existing customer circle, and a farmer can make their need visible to beekeepers they don't know yet.
In doing so, Pollinity doesn't change the beekeeper's or farmer's trade. It changes the reach within which they can practise it.
The bigger the relevant audience participants become visible to, the greater the chance they discover new opportunities.
One platform, three perspectives
Pollinity brings different worlds closer together, without taking away their own role.
For beekeepers
From a local network to a professional market. Show which pollination services you offer, how many hives are available, in which periods and in which working area. That way your services are seen by farmers you'd never reach through your current network. Because crops bloom one after another, you can also deploy your bee colonies through Pollinity more often per season — with different farmers, instead of just once — while you continue to decide with whom and under what conditions you work.
“Not less independent, but more professionally visible.”
For farmers
The bloom period is crucial: the right number of suitable bee colonies must be available at the right time. Through Pollinity you discover which beekeepers offer their services, and you make your own need visible to a much wider group of beekeepers than you currently know.
“What options are visible to me?”
For associations
Farmer, beekeeper and industry associations have formed the foundation of their sector for years. Pollinity doesn't want to take over that role, but rather make organisations part of the digitalisation of their sector — with aggregated insights into their sector and membership, within clear privacy rules.
“Insight into their members' trade.”
For associations: digitalisation that strengthens their role
Farmer associations, beekeeper associations and industry organisations fulfil an important function. They bring people together, share knowledge and organise training and activities. They also represent interests and have often formed the foundation of their sector for years.
Pollinity wasn't built to take over that role. Our ambition is precisely to make organisations part of the digitalisation of their sector. When their members become active through Pollinity, a broader digital market emerges in which the organisation can support its membership without taking away the independence of individual members.
As Pollinity develops further, we want to give organisations — within clear privacy rules, consents and legal safeguards — access to relevant aggregated insights into developments within their sector or membership: pollination demand, regional availability, seasonal patterns, market activity and other trends.
The goal is not to track individual members, but to give organisations better insight into the world in which their members do business.
Broadening the horizon, without replacing the trade
Opportunities shouldn't stop at the existing network or at national borders. A beekeeper who is locally active today can, through digital visibility, come to the attention of farmers in other regions and countries. The choice always stays with the user — Pollinity broadens the world to choose from.
An experienced beekeeper knows their bee colonies. A farmer knows their crop and field. Technology cannot and should not replace that knowledge — digitalisation should make it easier to put that knowledge to professional use.
The human decision remains central: users decide for themselves what they offer, seek, and with whom they work together.
Deliberately phased: from Benelux to the world
Pollinity has an international ambition, but deliberately chooses a phased development. We start in the Benelux — Belgium and the Netherlands together — where we build experience with beekeepers, farmers and organisations in daily practice. Our ambition doesn't stop at Europe after that — per market we want to learn, improve and expand responsibly.
Benelux
Belgium & the Netherlands — starting market, building practical experience
Europe
Gradual expansion per market
Worldwide
The world is our horizon
This phased approach is not a limitation of our ambition, but precisely the way we want to realise that ambition sustainably.
Beyond visibility alone
In the starting phase, priority lies with one central digital environment in which beekeepers and farmers become visible. After this starting phase we expand Pollinity in phases with additional technology and services. These are plans, not features available from the first launch.
Sensor technology for beehives
Additional digital tools that give beekeepers more insight into relevant conditions and activity of their bee colonies, even when their hives are temporarily on a farmer's land. Eventually we'll connect sensors to the personal Pollinity dashboard — technology that supports the beekeeper's craft, not replaces it.
Insurance for bee colonies (in development)
Pollinity is working on insurance options that protect beekeepers against financial loss when their bee colonies are deployed at farms. Think of damage from farm machinery, crop protection products, theft, vandalism, weather or loss of colonies. Transport is carried out by a Pollinity-verified carrier. Damage during transport is well insured under the insurance arrangements in place with the carrier. Together with insurance partners we are investigating suitable cover for the risks during the stay and the pollination period.
More certainty for you. More protection for your bees.
Not just a bigger market, but ultimately also a bigger global knowledge network.
First we make the market visible and reachable. Then we build the digital infrastructure and the global knowledge network further, step by step.
From data to insight
As more parties use Pollinity, valuable knowledge about developments within the pollination sector can emerge — within applicable privacy and data protection rules. When information is sufficiently aggregated and anonymised where necessary, patterns can become visible that are hard to recognise in a fragmented market: regional developments in pollination demand, seasonal patterns and availability.
Privacy, data protection and the rights of participants remain important starting points throughout.
Giving bees more value
Bees and other pollinators are under pressure due to, among other things, changes in habitat, food availability, pesticide use, disease and climate. Pollinity doesn't pretend that one platform can solve this issue.
We do believe that professionalisation can contribute to an environment in which healthy bee colonies gain more economic and practical value — making it more attractive to invest knowledge, time and resources in them.
More opportunities for beekeepers can contribute to a stronger, more professional beekeeping industry — an important building block for preserving and restoring healthy pollinator populations.
One ecosystem, with everyone keeping their own role
Pollinity brings different worlds closer together, without taking away their own role.
The beekeeper
Remains responsible for their bee colonies, craft and services.
The farmer
Remains responsible for their business, crops and choice of partners.
The organisation
Continues to represent, inform and support its members.
The strength isn't in taking over roles. The strength is in expanding what each party can achieve with their existing role.
Our ambition
Our ambition starts close to home, but ends worldwide. We want to help create a market in which beekeepers are no longer solely dependent on local reputation, farmers are no longer solely dependent on their existing contacts, and organisations are not left on the sidelines of digitalisation.
We start in the Benelux, and want to bring Pollinity to more and more countries in a controlled way — with the ultimate ambition of a worldwide platform. Not by taking over choices, but by making opportunities and people visible.
Our vision for the future
We see a future in which pollination takes a more professional, better organised place within the food chain — where beekeepers present their services to a global audience, farmers more easily discover what's possible, and organisations have better insight to support their members.
To pollinate California's almond bloom, beekeepers sometimes truck their hives more than 3,000 kilometres across the country.
- From local reputation to global visibility
- From fragmented contacts to one digital environment
- From local knowledge to global knowledge exchange
- From a limited horizon to new opportunities
- From traditional craftsmanship to professionally supported entrepreneurship